Octavio Cordova runs Don Vito Cucina, a family-style Italian restaurant in Cumbayá, Ecuador that he took over from a friend about seven years ago and reshaped from a 20-plus-seat operation into a smaller, more intimate spot. He has a loyal following, but he keeps marketing anyway, and he does all of it himself in PosterMyWall, from handheld flyers to social posts, without hiring outside help.
The piece he cares about most is the menu. To Octavio, a menu is not a price list, it is the clearest reflection of the brand, and a good one brings more customers in. He starts with the feeling he wants Don Vito to give off, an elegant, refined Italian aesthetic, then chooses the colors, fonts, and layout to match, so the menu sets the tone before the food arrives.
You can design yours the same way. Start from a template, build a menu that matches your brand and photographs well, and update it in minutes when prices or dishes change. When you run a special, resize the same look into a sale flyer so the promotion feels like part of the restaurant, not an afterthought.
Read further: 5 steps to create a mouth-watering restaurant menu (Octavio Cordova)