Monitor your Email Campaign performance
The PosterMyWall Email Marketing Platform allows you to create, send, and track emails, all from one place. Turn data into action and improve your next campaign with performance metrics. Check how many people received, opened, and interacted with your email campaign.
How to take your marketing to the next level with Technology email templates?
Use brand colors
Use our Brand Kits to stay on brand and make your technology email templates instantly recognizable. Add cohesion to your email content by adding brand colors to headers, footers, and key elements. Branded images (such as logos) help reinforce your identity and make your emails stand out in crowded inboxes. Consistent use of brand colors boosts recognition and strengthens your corporate image.
Incorporate social media handles
Include social media handles in your technology email templates to connect with your audience across multiple platforms. Add icons for your social media profiles in the footer or header. This integration encourages recipients to follow your brand on social media, broadening your reach and creating a stronger relationship with your audience.
Add company logo
Feature your logo prominently in your business email templates. Place it at the top of your email to establish immediate brand recognition. The logo is a visual anchor that reminds recipients of your company’s identity. It builds credibility, making your emails look polished and professional. If you don’t have a logo yet, use our logo templates to create your company logo. Add your logo to your Brand Kit to upload it to your marketing content in no time.
Use professional fonts
Choose professional, easy-to-read fonts for your technology email writing. Stick to standard fonts like Arial, Helvetica, or Georgia to ensure readability across all devices and email clients. Professional fonts increase the clarity of your message and maintain a polished look. Avoid overly decorative fonts that might distract the reader from your content.
Write clear CTAs
Write clear CTAs to guide recipients toward the desired action. Use concise, action-oriented language for your CTA buttons or links. Make your CTAs stand out with contrasting colors and strategic placement. Effective CTAs drive engagement and conversions by making it easy for recipients to take the next step.
5 must-do email strategies for every professional technology marketer
Inform customers about your upcoming products with technology email templates
Technology emails are the perfect medium for sending out updates on new and upcoming products. Use emails to send your product teasers, exclusive previews as well as drip feed information on what to expect from your latest release.If you have a product landing page, add a CTA that takes the reader to it so they can learn more.
Share updates on limited-time sales to capture audience attention
Everyone loves a good discount! The holidays and Cyber Monday is the perfect time to get your audience excited for your sale. Instead of simply sharing a technology email to announce a sale, it’s a good idea to hype up customers in advance so they can anticipate and prepare for the sale. Consider sending out sale emails a month in advance of the actual sale for this reason. Here’s how to make your sales content eye-catching:
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Nail the subject line. Try out various versions of your subject lines to check which versions get a better open rate. Use PosterMyWall’s AI writer to generate ideas.
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Keep the email concise and relevant to the sale offer.
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Use visuals to grasp customer attention after they open the email.
Target relevant customer segments
Not all customers are interested in the same products you have to offer. This is why you want to split or segment your mailing lists based on customer interest groups. Create your own mailing lists organically via the sign-up form feature on PosterMyWall. You can fine-tune your technology email templates and personalize them even more by including purchasing frequency, age, and gender. Get signups for your email campaigns by:
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Setting up a signup form on a site landing page.
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Allow customers to sign up to make purchases on your site.
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Send out a survey to customers via social media or email.
Share industry news, and content that interests your customers
Technology email marketing is not just about putting out sales. Email is a great platform for informing and educating your customers as well as offering insight into topics that interest them. Here are some ideas you can use to incite interest in your products:
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Create a regular newsletter that shares industrial news and insights.
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Share how-to guides for using your products and fixing common issues customers face.
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Share behind-the-scenes content and an exclusive look into upcoming events.
Responsive design
Did you know that 55%% of your customers open your emails on mobile? Responsive design in emails is no longer a luxury, it's a necessity. If you’re using technology email templates from PosterMyWall, creating a responsive design is a breeze. Here’s what you need to do:
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Just choose and customize a technology email template.
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Add your text, images, logos, brand colors.
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Add or cut sections based on your email’s purposes.
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Save the email, download the HTML code to use it, or publish it directly via PosterMyWall’s email marketing suite.